InfoCentre - Utah Web Design Company - Marketing, Programming, Hosting

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e-Marketing

:SEO

:SEM

You Gotta Get Found Online!
We Bring More Customers to You Who Want To BUY

Your main objective for your website is to make more money. That’s what we at InfoCentre help your website to do. Our online marketing experts are 100% focused on bringing paying customers to your website. At InfoCentre we take all the guesswork out of internet marketing so you can focus on what you do best; deliver your products and services Our specialty is in helping small and medium-sized businesses who want to save money and earn more money from their website investments. Our SEO & SEM strategies, campaign management technologies, online marketing methodologies, and reporting capabilities are designed to help your website to increase your profits.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines via "natural" ("organic" or "algorithmic") search results. The higher a site appears in the search results list, the more visitors it will receive from the search engine. Our Search Engine Optimization strategies may target different kinds of search, including image search, local search, and industry-specific vertical search engines, based on your needs and objectives.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Search Engine Marketing, or SEM, is another Internet marketing strategy that we use to promote your website by increasing its visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. This may include things like Google AdWords, Google AdSense, Yahoo Search Marketing, Microsoft adCenter, Banner placement and exchanges, etc. We focus on the SEM strategies that will deliver the best return on investment for you.

Only Four Things Matter

1. You have to be “FOUND” on the web and ideally on the first page of the search results of Google, Yahoo and Microsoft.

2. You have to generate traffic.

3. Your web site visitors need to buy something from your web site.

4. Your website should streamline your business processes, such as customer service, order fulfillment, shipping, etc.

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What we do for you as our Search Engine Optimization services:

InfoCentre Keyword Research – We will analyze the data (including data from the existing PPC campaign) and make specific keyword recommendations and outline a strong keyword strategy.

Onsite SEO Analysis – We will identify the current SEO successes and problem areas of the website. We will also make detailed recommendations (including: Title Tag, Meta Description Tag, Meta Keyword Tag, Heading Tag, Image Tag, Nofollow, Internal Linking, Content Analysis, Keyword Usage Analysis, URL structure Analysis, Sitemap Analysis, Robots Analysis, Site Architecture recommendations and more) for onsite changes and work with their development team as needed to make sure our recommendations are understood. We would detail an Onsite SEO strategy for how to move forward (more detailed than this general phase 1, phase 2 and phase 3 strategies). The timeline to complete the analysis and recommendations is 3-4 months.

InfoCentre Offsite SEO Analysis – We will research and identify the current SEO successes and new opportunities that will benefit your company. This analysis involves a detailed look at the market place, analysis of your competitors and their links, review of the links currently pointing to the website, and detailed recommendations (such as Link Building Strategy, Anchor Text Analysis, Link Diversity, Link Quality, Link Growth Rate, Competitor Analysis, Ranking Analysis, Link Type recommendations, and more) and what the Offsite strategy should be moving forward.

Link Building Strategy – Our link building strategy focuses on a variety of link building and promoting activities including article distribution using Ezinearticles, Insare, and article partners that we have developed special relationships with. Our arsenal of link building activities consists of dozens of specific strategies that we have found to be most effective across all of our clients.

Customized weekly reporting – We will provide a customized report detailing monetization models that will display week over week campaign metrics. This in-depth report will show crucial information that will provide the necessary insight in strategic planning. The information will include, but is not limited to, conversion rate, clicks, top performing keywords, etc…

InfoCentre Business Profile Recommendations

Profile Creation – We will walk you through creating a one-page, search engine friendly online business profile to maximize your local exposure. By building and optimizing your profile webpage you'll expand your marketing efforts in the local area.

Profile Submission – We will submit your business profile to the most popular search engines, online yellow pages, and local directories. Potential customers are turning to these major search engines and directories to find the service or product you offer, and that's when you show up. It's another great way to connect with customers and build your business.

Profile Content: We recommend when compiling the information for the profile to write as much detailed and relevant content that pertains to your business. The more detailed information you can provide when the profile is created the better results you will get for your business.

InfoCentre Search Engine Marketing/PPC Recommendations

1-2 weeks to set up account (keyword generation, ad generation, etc…)

Landing Page Optimization– We will provide landing page optimization techniques. Our processes include looking at different aspects of the landing page, making suggestions on what would make the overall conversion path a success.

Dedicated Account Management Team – We will provide you with a dedicated account management team, with one point of contact for your campaign. This dedicated account management team will be in charge of managing the account and will take upon themselves the responsibility to increase conversions and achieve a positive ROI.

Summary of Solutions

INFOCENTRE PAY PER CLICK ADVERTISING STRATEGY

 Goals for the Company Name Pay Per Click (PPC) Campaign: Conduct a PPC campaign designed to achieve an optimal return on investment. Campaign success will be measured primarily through improvement in click through rate or cost per acquisition. We use proprietary tools to track campaigns and ad groups across the various search engines.

 Strategy: Our approach will be toward terms most suited to your industry. We will research and determine a strong starting ground of keywords. We will adjust our strategy and metric goals as we begin to gather data during the first few months. We have developed effective strategies in managing the many facets of the PPC industry. This includes: keywords, bids, match types, ads, ad groups, landing pages, quality score, negative matching, and geo-targeting.

 Keyword Generation and Bidding: Keyword selection and bidding is done through a combination of human decision making and advanced technological tools.

 Testing: Our mantra is “Test,Test,Test.” We believe that constant testing of PPC campaigns is the best way to achieve a positive return on investment (ROI). We consistently test each campaign to determine which keywords are performing best, which ad is performing best, which landing pages are performing, as well as combinations of these and other variables.

 Timeline for the PPC Campaign to Go Live on the Engines: The campaign will go live 4-6 days after an agreement is completed. This period is used to plan your campaign and gather critical information from internal and external sources.

 Timeline for Improved ROI: Your PPC campaigns will generate results immediately. However, it takes about 3 months to configure your campaign for optimal results. Month 1, the learning phase, we use to collect data and determine which keywords are converting best and which products are in the highest demand. Month 2 is a fine tuning of the keyword selection process. At the end of month 3 you should start to see significant improvement in your conversions.

 Cost Per Acquisition (CPA): The amount of money it takes you to acquire a customer is called cost per acquisition, or CPA. It is helpful for us to get an ideal CPA from you based on your budget. However, experience has shown that it can take several months for us to achieve your target CPA. This is due to many factors outside our control, including market behavior, campaign optimization variables, and the ability of your Web site and landing pages to make the conversion.

INFOCENTRE SEARCH ENGINE OPTIMIZATION STRATEGY

Goals for the Search Engine Optimization (SEO) Campaign: Conduct an SEO campaign designed to achieve first page, high-position rankings for your keywords. Campaign success will be measured primarily through improvement in organic rankings for your specific keywords. We use proprietary tools to track the rankings of keywords across the various search engines.

Strategy: The following are types of strategies that we use but is dependent on you’re spend and the type of service you need. We can add keyword-rich content to your Web site. We can implement a sound link building strategy, including improving the anchor text (words used to link to a page. Also called “link text.”) of incoming links and improving incoming link quality. We can conduct a comprehensive review of your HTML code and make recommendations for your URL structures and various HTML tags, including your no follow tags, title tag length, and heading tags.

Keyword Selection: Selection of keyword(s) for the SEO campaign has been based around three criteria: 1) relevancy of the keyword, 2) is it achievable, 3) will it bring traffic or value.

On-Site Optimization:

o Keyword placement: A quality SEO campaign begins with making sure appropriate keywords are placed in the meta tag and title tag descriptions in the Web site’s HTML code. Our SEO team is highly experienced in making sure that your site has the right keywords in the right places.

o URL structuring: If you’re willing to make minor changes, we will advise you about how to properly structure URLs so they will become friendlier to the search engine spiders.

Off-Site Optimization:

o Link building: In addition to keyword optimization, we will focus the SEO campaign on quality link building. This entails much leg work, which we will do for you. Link building includes articles, directories, and blogs.

o Please see Addendum 1. In the initial six month period of the SEO campaign, we will adhere to a work schedule similar to the one listed in Addendum 1 to this proposal. Of course, we may need to make changes along the way depending on what we discover through additional keyword research.

Timeline for Improved Rankings: It usually takes about 6-12 months for you to start seeing significant results on the SEO side. The delay for seeing SEO results is because the search engine spiders take their time in picking up new content, and especially because it takes a lot of time and legwork to build quality inbound links. Around that six month period, and beyond, you can expect to see a lot more quality traffic beginning to flow to your site.

Continuing SEO: Once first page rankings are achieved for selected keywords, you may elect to re-allocate resources to optimize for different keywords.

INFOCENTRE BUSINESS PROFILE STRATEGY

Goals for the Business Profile Campaign: The profile is designed to help you get into the local search engines and directories. Some of the primary profile information fields include: location, service areas, business type, business description, video, coupons, etc. We use proprietary tools to track the profile results across the various search engines and directories.

Distribution: Get distributed to various search engines, online yellow pages, and local directories in a time efficient manner. This will save you time and money in getting your business branded and dispensed throughout the search engines and directories.

Frequent Update Submission: Anytime you update your business profile, it is automatically updated on search engines, online directories, and online yellow pages. This saves you the hassle of submitting changes manually to each individual one.

Link Building Strategy: This profile can act as a small help to initiate an SEO campaign. As we distribute the profile to the different areas, you will get additional benefit for your existing website. The profile can act as a means to get a handful of links built to your website, which will increase the prominence of your website online.

Our Approach

Below is an outline and proposed overview of the Internet marketing services that we will provide for you:

Pay-Per-Click and Strategic Ad Placement

With our integrated PPC platform, we will manage your sponsored/paid search keyword listings on Google®, Yahoo!®, MSN® and Ask™.