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Benefits of Sponsored Search
With
Sponsored Search, you can:
·
Put your business on the Yahoo! distribution network and the most
popular destinations on the Web.
·
Get targeted leads for your business.
·
Target your ads so that they appeal to potential customers who
are searching for what you offer.
·
Utilize numerous
account tools that can help you manage your
advertising
campaigns.
·
Utilize account features to tailor your ad copy to user search
terms with our Insert Keyword and
Match Type features.
·
Set spending limits for your advertising and marketing campaigns,
as well as set spending limits and pay only when your ad is
clicked.
Your Ads Can Display on Partner Pages with
Content Match
Content Match is another distribution
tactic
available through your Yahoo! Search Marketing account.
Content Match complements your Sponsored Search campaign and
can display your ads when Internet users view articles,
product reviews and other content on our partners’ pages.
Content Match is similar to Sponsored Search in the sense
that it’s based on a pay-per-click pricing model. However,
with Content Match, your ads can be matched to pages based
on a variety of possible inputs, such as:
·
The relevance of your keyword(s) to the page content
·
The content of your ad’s title, description and landing page
·
User information
·
Partner-provided data
Additionally, the searcher's location
information can be used to determine relevance of the ad to
the web page.
Here’s an example of how Content Match works.
Let’s use our company, Electronics Planet, again. This time,
you’re selling DVD players on your website:
1.
You decide to use Content Match to attract additional targeted
leads to your business.
2.
You decide on a few specific keywords related to “DVD players”.
3.
You create an ad with a title, description and URL that links to
a page within your website related to DVD players.
4.
When a potential customer visits a Yahoo! distribution partner’s
web page related to “DVD players,” your ad can be displayed
5.
You pay only when your ad is clicked.
See what Yahoo! advertisers are saying about
Yahoo! Search Marketing...
"The geo-targeting feature was exactly what we had been
waiting for; it lets us target our specific
markets."—Veronica Muth, Search Marketing Manager, Telogis
"The new features provide us more granularity and analytics;
the new platform delivers big in this area. It also makes
for much more effective use of the time we spend managing
our campaigns."—Bruce Telkamp, Senior Vice President of
Marketing, eHealthInsurance
"I've been using Yahoo! ever since I put my business online,
and Yahoo! Search Marketing drives most of my
rentals."—Stewart Hines, Owner, Hilton Head and Myrtle Beach
Home Rentals
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